When candidates find out your position is open, their first action will be to visit your church’s website. For a candidate to begin imagining a future with your congregation, it is essential to have a web presence that is informative and aesthetically-pleasing. Here are some important details to include:
High-resolution photos of church members in action. Use pictures of actual congregants (after asking parents to sign photo releases for the use of their children’s likenesses), and make sure at least some of the photos show people doing something other than sitting in a circle or around a table.
Statements of identity and direction. Tell what your church values and what goals it is working toward.
Key ministries. How does your congregation connect with the community through giving money and providing hands-on help? What programs exist for the people who come through your doors?
Visitor information. Make it easy for candidates to understand more about your context with a map. Tell them about the culture of your church by sharing expectations about dress, accessibility details, and information for parents. Include a few carefully-chosen photos of the physical plant, such as a view of the church from the road.
Affiliations. A congregation’s denominational and community partners reveal much about its priorities.
Position announcement and related information. Putting your position description, church profile, and community snapshot on your webpage is an inexpensive way to share a lot of information with a wide swath of potential candidates.
Your church’s website does not have to be expensive or overly-designed. It does need to be regularly updated, easy to navigate, and revelatory. The effort is worth it, not just for your pastor search but also for potential visitors to your congregation.
What would you add to this list?